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A scarf brand, by the add.

by the add. is a brand based on details drawn from everyday life.

Each collection is designed with a minimalist approach and crafted for long-term use.

In production, quality, hand-finishing, and attention to detail are prioritized.

Reflection of Traces is the first collection that brings this approach to life.

Recently, by the add.

February 21, we participated in the “1Masa2” gathering held at Atelier Zeramos as by the add. Sharing the same table with women entrepreneurs from different fields and bringing together production, experience, and ideas side by side was truly valuable for us. We were happy to be part of this meeting, which reminded us of the power of thinking, sharing, and growing together.

This gathering once again made visible the idea of producing together and meeting in the details, which lies at the heart of by the add.’s foundation. We believe that every connection formed around a shared table creates space for new stories. We wanted to note these inspiring moments as part of our brand’s journey.

Reflection of Traces

A silk scarf collection shaped by personal traces.

100% Silk

Fluid in touch, timeless in form.

Hand-Stitched by Women

Each piece is carefully finished by hand.