We are Sena & Aleyna, two close friends based in Istanbul, who have been walking through the same places, moments, and rhythms for many years.

by the add. was born from a state of noticing the quietly recurring details in our lives details that don’t try to draw attention but still linger in your mind. Sometimes it’s a place we return to again and again; sometimes a shared moment, a small object, a gesture, or a feeling that crosses our path.

We call these details icons from real life.

None of them are staged or exaggerated. They come from everyday life things we notice, remember, and unconsciously carry with us. Each scarf begins with one of these icons and is designed to continue living with you over time.

Each piece carries a trace of us, yet leaves space for it to find meaning in your own style.

by the add. is not about adding more;
it’s about adding meaning.